1. Who we are
4Action Media ("we", "us") is a performance-marketing agency in Israel. The site is operated by Inta Digital Marketing, Eli Horovitz 4, WorkPlus, Rehovot, Israel — the controller of your personal data. For any privacy question, reach us by phone at +972 55-263-0675, on WhatsApp, or via the contact form on our homepage.
2. Information we collect
- Information you give us — name, email, phone, company, and details you share when you book a call (via Calendly) or message us.
- Usage & device data — IP address, browser/device, pages viewed, referrer, and interactions, collected via cookies and similar technologies.
- Marketing data — how you reached us (e.g., ad click identifiers such as GCLID) so we can measure our campaigns.
3. How we use your information
- To respond to you, schedule and hold strategy calls, and provide our services.
- To measure, analyze, and improve our website and marketing.
- To comply with legal obligations and protect our rights.
4. Cookies & tracking
We use cookies and similar tech for functionality and analytics. Non-essential tracking loads only after you consent via our cookie banner (Google Consent Mode v2). Tools we may use:
- Google Analytics 4 / Google Tag Manager — site analytics.
- Google Ads — conversion measurement and remarketing.
- Meta Pixel — ad measurement (if enabled).
- Calendly — to schedule calls (subject to Calendly's privacy policy).
5. Legal basis & your rights
We process data under your consent and our legitimate interest in running our business, in line with the EU GDPR and Israel's Privacy Protection Law (and Amendment 13). You may access, correct, or delete your data, withdraw consent, or object to processing — contact us by phone at +972 55-263-0675, on WhatsApp, or via the contact form on our homepage.
6. Sharing & processors
We share data only with service providers that help us operate (e.g., Google, Meta, Calendly, hosting), bound to protect it, and where required by law. We do not sell your personal data.
7. Retention, security & transfers
We keep personal data only as long as needed for the purposes above, use reasonable safeguards to protect it, and some providers may process data outside your country under appropriate safeguards.
8. Terms of service (summary)
Content on this site is provided for information only. Performance figures are illustrative of category results and are not a guarantee of outcomes; results vary by market, budget, and offer. Engagements are governed by a separate written agreement. [Full terms — TODO with legal counsel.]
9. Contact & updates
Questions? Reach us by phone at +972 55-263-0675, on WhatsApp, or via the contact form on our homepage. We may update this policy; the "last updated" date reflects the latest version.
10. Accessibility statement
We want everyone to be able to use this site and we work to meet the WCAG 2.1 AA standard. Every page includes an accessibility menu (text size, high contrast, grayscale, link highlighting, and a readable font). If you run into any accessibility barrier, please contact us by phone at +972 55-263-0675 or on WhatsApp — we'll help you and fix the issue as quickly as we can.